I read an article once that claimed that the reason women crave chocolate is because it creates a chemical reaction in the brain that is similar to what we experience when we fall in love.
Oh just stop lying already!
I usually "steal" from my kids' Easter baskets, but this year, I put a stash of candy in a candy dish on my desk. It's empty now. Yep, I ate about 12 mini candy bars and peanut butter cups today (alright, not today; in 5 minutes, maybe 3). They were delicious. Afterward, my palms didn't get sweaty, I didn't get the butterflies in my stomach and my brain didn't experience that euphoric like feeling of everything and nothing.
So I'll just reserve those love feelings for when my husband comes home at night. Meanwhile, if I want chocolate, I'll eat chocolate, thank you.
Think about what you want. Think carefully. At the same time, don't be in denial about what you really need. Many of us spend a lot of time and energy looking for happiness and fulfillment from activities or pursuits that in fact lead to nowhere; or are temporary; or are downright non-existent.
"...whatever is true, whatever is noble, whatever is right, whatever is pure, whatever is lovely, whatever is admirable -- if anything is excellent or praiseworthy -- think about such things." -- Philippians 4:6-8
Understand the difference between temporary and eternal. Once that distinction is clear in your mind, make sure you are pursuing more objects with eternal values than temporary ones.
If you want some chocolate, for heaven's sake eat some! But don't try to convince yourself there are deeper reasons behind temporary pleasures.
Just stop lying already.